Recently, Niti Bhan pointed me in the direction of a blog post by Grant McCracken
in which he argues that China is to India as Wal-Mart is to Target. So
I got to thinking about this old debate.
Of all the emerging economies,
China and India seem to be compared most frequently, primarily because
of their rapid rate of growth and potential for future leadership on
the world stage. China has established herself as a formidable power in the
manufacturing of mass market consumer goods, hence the comparison to
America's Wal-Mart. While this has brought immediate economic success,
I and plenty of others question how sustainable this model of fast
cheap production really is and what it is that India brings to the
table that China does not.
I have always felt that India has greater potential for meaningful
success and leadership of
world change than China, but the barriers to realising that potential
are held systemically within Indian culture. India has a long history
of sensitive questioning, re-intepreting the tangible and the
intangible to find new ways of looking at the world and surviving in
it. This adaptability, in my opinion, is the key ingredient for
successful innovation and leadership. The ability to respond to
challenges and seize opportunities with intellectual sensitivity lends
itself to thoughtful solutions in design and business to meet the needs
of a wide range of audiences at home and, perhaps, abroad.
But, after living in India for some time, I struggle to reconcile
the corruption there and the cultural
forces in India that keep some advancing in life and others down. This
is as great a barrier to successful leadership as innovative thinking
is to enabling success. More importantly, it prevents a lot of good
work from being completed or even seeing the light of day. I
have asked myself why I care so much and if I am imposing my Western
view of 'fairness' on a situation where it is neither relevant nor
appropriate. Perhaps India's unwritten system works just fine as an
ecosystem of its own. And who am I to say it should be
otherwise and impose my own solution when there is plenty wrong with my
own country?
Part of what's wrong with my own country is that it is a shell of a
society that is no longer able to produce necessities to sustain
itself. England always relied in the Empire, fair enough. But America
once could take care of itself. Now it is a nation of foreign consumers
and most of them don't think twice about where their stuff comes from.
So, are Target consumers any more concerned with where or what their purchases come
from than Wal-Mart consumers?
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