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August 22, 2008

In the economy of ideas

you are what you share, says Charles Leadbetter.

And if its an economy, one based on sharing, then Seth Godin's words today ring true,

If you like what you're reading, click an ad to say thanks.

Although, it must be added that percieved value is purely subjective. What might be deep and meaningful to one person maybe just so many words falling on deaf ears elsewhere.

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Comments

How about CPD (cost per duration) as a viable alternative to CPC, CPA, CPM? We've developed a widget which allows anyone to sponsor your content. This can be used in the exact same way as Seth is talking about. If you'd like to tip a site then upload an image and set an amount. Your sponsor runs for 30-days and there is no click-fraud with our system. Everyone wins. The publisher gets an alternative revenue stream and the sponsor receive promotion, unlimited impressions, and possible click-thrus for 30-days.

How about linking to the site as a "tip?" It doesn't cost anyone anything, and it transfers some value to the site that you enjoy:

http://www.clearcrystalmedia.com/gc/links-are-the-new-online-tip-jar/

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  • A combination of global trendspotting, strategic insight and informed intuition leading to concise yet clear articulation of opportunity spaces for new revenue generation and growth via new products, services or businesses. Particular interest area: new and emerging markets of BRIC and BoP; innovative business models for the bottom of the pyramid. Emerging global market trends.

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